If you know me, you understand the severity of this sacrifice.
Tim Horton’s corporate policies put protection of their brand above their communities. A call from their head office confirmed that they won’t even allow restaurants to give empty coffee cups to an organized effort to feed homeless people.
So, I won’t be giving them any more of my money. As much as I enjoy their coffee, and hate to pay a premium for Starbucks and the like, I’m not going to buy coffee from an organization that puts their empty, disposable cups above their social responsibility.
PS: If you think feeding people is more important than cardboard cups, drop Sheila at Tim Horton’s Customer Service department an e-mail: firstname.lastname@example.org